Spring/Summer 23 Collection

Be your own hero

Whenever life leads you onto new journeys, do not resist; but persist. The past year has been a rollercoaster of changes in my life that proved to me, a woman should always believe in her gut, in herself and in the power she has over her life. This Spring Summer 23 collection is dedicated to all women, who can only be their own heroes, in a world where the sole person they can rely on, is themselves.

Setting an example for forward-thinking and avant-garde living, in that line of relying on her complete personality, Marlene Dietrich, actress, dancer, singer, entertainer, one of the most iconic stars of the golden Hollywood age, became the muse of the Spring Summer 23 collection for that distinct signature she has had on the female history. A woman who has revolutionized the perception of who a woman can be, how a woman can act, and what a woman can wear, by being the unique decision maker in her life.

‘Be your own hero’ collection orchestrates balance, by reflecting that dynamic bridge between the feminine and masculine, the strong and the soft, the bold and romantic. The creations reveal different stories of a women’s artful style with the HONAYDA iconic power suit featuring this season oversized masculine cuts in classic plaid, where bow ties and tuxedo shirts gracefully complete the constructed looks. And from plaid to Eden Garden, lavender flowers in between green fields subtly fade into a season’s premiere: the HONAYDA monogram.

Capturing old Hollywood glamour with untraditional volumes, dynamic shades of green and purple elevate the contemporary silhouettes blending seductive satin, statement taffeta, ethereal chiffon with gleaming embroideries serving dramatically powerful looks.

Within that complete balance of a woman’s dual personality that makes her a whole; the Spring Summer 23 collection, affirms to women that they can be their own hero and muse: كوني لنفسك كل شيء